Join our #FourtasticYearsWithWoofy Birthday Giveaway for a chance to win Woofy Dog Food!

Simply show off your super ASPIN by attaching their photo on our template.

Then pair it with a caption of your own version of “ASPIN” (i.e. Asong Pinakamabait, Asong Pinakamagaling, Asong Pinakamaliit)

Know more about the giveaway mechanics plus terms and conditions at Pilmico.com.

Frequently Asked Questions

What is Woofy and what milestone does this promotion celebrate?
Woofy is a dog food brand under the Pilmico family of pet food products, designed with Filipino dog owners and their pets in mind. This promotion marks Woofy’s fourth year in the market — a milestone that reflects the brand’s growing connection with the Philippine pet owner community. The anniversary was celebrated by giving back to the community through a social media giveaway campaign that put the spotlight on Filipino dogs.

What is the main mechanic of the Woofy birthday giveaway?
The giveaway invited dog owners to participate by posting a photo of their dog using a provided template, paired with a personalized caption. Participants were asked to create their own version of the word “ASPIN” — the Filipino term for Asong Pinoy, or native Philippine dogs — by crafting a creative description using the same abbreviation format, such as “Asong Pinakamagaling” or “Asong Pinakamabait.” The campaign encouraged creativity and pride in Filipino mixed-breed dogs.

What does the hashtag #FourtasticYearsWithWoofy represent?
The hashtag #FourtasticYearsWithWoofy was the official campaign tag for the anniversary giveaway, used to collect and identify eligible entries across social media. It combined the celebratory milestone of four years with the playful energy associated with the Woofy brand. Using the hashtag allowed entries to be tracked, the community to participate collectively, and the campaign to build visibility organically across participant networks.

Who is eligible to join, and where can the full mechanics be found?
The giveaway is open to dog owners who want to celebrate their Aspin. Full giveaway mechanics, terms, and conditions — including eligibility requirements, submission guidelines, deadlines, and prize details — are published on Pilmico.com. Participants are encouraged to read the official mechanics before submitting their entry to ensure compliance with all requirements and to maximize their chances of winning Woofy Dog Food.

What does the focus on Aspin dogs say about the values behind this campaign?
By centering the giveaway on Aspin — Filipino mixed-breed dogs that are often overlooked in favor of purebreds — the campaign makes a statement about inclusivity and community. Aspins make up the majority of dogs in Philippine households and are deeply woven into Filipino culture and family life. Celebrating them through a national campaign affirms that every dog, regardless of breed or origin, deserves love, recognition, and quality nutrition.