Every pet deserves the best care—and every parent deserves the right support.
Bringing veterinarians, pet experts, and pet parents together under one mission, Maxime hosted its very first Vet Connect in Bacolod City. The event highlighted the power of collaboration in advancing pet health and supporting pet parents in their journey to living the best life together with their furry family.
On July 9, 2025, we gathered with trusted local veterinarians and vet assistants for a day of learning and connection. Dr. Gerald Ettinger, Maxime’s Global Technical Marketing Manager, shared valuable advice on key topics — from proper feeding practices to debunking common myths about pet health. Jayenne Daladar, Maxime’s Veterinary Services & Training Specialist, was also present to facilitate a Q&A session and address specific queries from the audience. It was a day filled with shared knowledge and a passion for helping our furry family members.
For us at Maxime, being your ‘Partner in Pethood’ goes beyond the contents in your pet’s food bowl. It’s about building a circle of care with the professionals you trust most. By supporting each other, we can all help our pets live the happy, healthy lives they deserve.
Frequently Asked Questions
How do science-based formulations and international manufacturing standards contribute to veterinary trust in a pet food brand?
Veterinary professionals are trained to evaluate evidence critically — they require more than marketing claims. Formulations rooted in peer-reviewed nutritional science, developed by credentialed experts, and manufactured under internationally recognized hygiene and food safety standards provide the verifiable foundation that earns professional confidence. When a product meets these criteria consistently across every production batch, veterinarians can recommend it with confidence, knowing their professional reputation is not at risk when they endorse it to their clients.
What was the purpose behind hosting a dedicated Vet Connect event rather than a general consumer-facing promotion?
Veterinarians are the most trusted advisors in a pet owner’s healthcare journey — their recommendations carry weight that no advertisement can replicate. By investing in a dedicated professional event, the goal was to equip vets with accurate, science-based knowledge about pet nutrition so they can give better-informed guidance to their clients. Strengthening the expertise of the veterinary community directly benefits every pet owner those professionals serve, creating a ripple effect of improved care that extends well beyond the event itself.
What specific topics and expert insights were shared during the Bacolod Vet Connect on July 9, 2025?
The event featured Dr. Gerald Ettinger, a Global Technical Marketing Manager with expertise in pet nutrition, who addressed key topics including proper feeding practices and the debunking of widespread pet health myths. Jayenne Daladar, a Veterinary Services and Training Specialist, facilitated a live Q&A session to address specific queries from the attending veterinarians and vet assistants. The format was designed to be collaborative and practical, focusing on knowledge veterinary professionals can directly apply in their daily clinical work.
Why is the relationship between a pet food brand and the local veterinary community important for pet owners?
Pet health decisions are rarely made in isolation — most fur parents rely on their vet’s guidance when choosing food, managing conditions, or transitioning diets. When pet food brands and veterinary professionals share a foundation of the same evidence-based knowledge, that alignment leads to more consistent, accurate advice for pet owners. A brand deeply engaged with the veterinary community is also more accountable to professional standards, driving higher quality formulations and transparent ingredient communication.
What does the Vet Connect initiative reveal about how Maxime defines its role beyond simply selling pet food?
Maxime describes itself as a “Partner in Pethood” — a position that extends responsibility beyond the product in the bowl. Hosting Vet Connect demonstrates a commitment to building an informed support ecosystem around pet care: one where veterinarians, nutrition experts, and pet owners are connected through shared, accurate knowledge. This approach acknowledges that lasting pet health outcomes depend on the entire circle of care working from the same well-founded understanding of animal nutrition and wellness.
