Since 2023, Pilmico has regularly donated cat and dog food to their partner shelters as part of their “Project Hero” initiative. This program partners with animal shelter organizations to encourage pet adoption nationwide. From December 2023, Pilmico’s pet food brands have donated over 4,200 bags which have reached various regions nationwide, including Tarlac, Metro Manila, Cebu, Iligan, and other areas.

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Frequently Asked Questions

1. What is Project Hero and what is its primary goal?
   Project Hero is a corporate initiative by Pilmico that partners with animal shelter organizations across the Philippines to support stray and abandoned animals. Its primary goal is to encourage pet adoption nationwide by strengthening the capacity of partner shelters through regular pet food donations. The program reflects a commitment to animal welfare that goes beyond commercial pet food production, positioning the company as an active participant in addressing the country’s stray animal population challenge.
2. How much pet food has been donated and which regions have benefited?
   Since the program began donating in December 2023, more than 4,200 bags of cat and dog food have been distributed to partner shelters across multiple regions of the Philippines. Confirmed areas that have received donations include Tarlac, Metro Manila, Cebu, Iligan, and other locations nationwide. The geographic spread of these donations reflects a deliberate effort to reach shelters beyond Metro Manila and extend support to provincial and regional animal welfare organizations.
3. Which Pilmico pet food brands are involved in the donations?
   The donations are made under Pilmico’s family of pet food brands, which include the products distributed through the Maxime platform. The donations consist of both cat and dog food, reflecting the mixed population of animals typically housed in Philippine shelters. By channeling products directly to shelters, the initiative ensures that animals in temporary care receive consistent, quality nutrition while awaiting adoption.
4. Why does partnering with animal shelters matter for adoption outcomes?
   Animal shelters play a critical role in the adoption pipeline — they house, rehabilitate, and present animals to prospective adopters. When shelters are under-resourced, particularly with food supply, the quality of animal care suffers, which can reduce the appeal and adoption rate of their residents. Regular food donations reduce operational strain on partner shelters, allowing staff and volunteers to direct more attention to animal socialization, health care, and adoption facilitation activities.
5. How does this initiative reflect broader corporate responsibility in the pet care industry?
   Pet food companies occupy a unique position to contribute to animal welfare beyond retail. By directing product donations to shelters rather than solely focusing on consumer sales, Pilmico demonstrates that commercial and social objectives can be aligned. Programs like Project Hero set a precedent for how pet industry players can take concrete, measurable action — feeding thousands of animals, supporting national adoption efforts, and building long-term partnerships with civil society organizations working on the ground.